From September 26 to October 5, Williamsburg’s VIBE TWLV will host the inaugural Seoul Pop-Up, co-organized by Buying Square and the Seoul Business Agency (SBA). The event showcases ten innovative beauty and beauty-tech brands from Seoul — including JUNG SAEM MOOL, Essenherb, NDP, NE:AR, ReSaltZ, VILLA ERBATIUM, UUUUU., Becon, iroiro, and ANYMOMENT.
Designed with a biophilia-inspired aesthetic, the space blends elements of a contemporary gallery and a functional showroom. For visitors, it's a window into Seoul's dynamic creative scene; for buyers, it offers direct wholesale access via Buying Square’s digital Catalog Shop.
As Brooklyn’s first Korean-operated experiential showroom, the pop-up marks a significant step forward for K-Beauty’s presence on the international stage.
Please check our event sketch video below!
Visitors to the pop-up can stop by the becon booth to experience the full range of software features — including personal color analysis, virtual hair color simulation, and skin and scalp analysis.
It offers a strong omnichannel experience, allowing visitors to gain in-depth insights into their scalp and skin conditions while exploring a variety of interactive features. Although the device is designed for professional use, the event provides valuable brand exposure and showcases its capabilities to a broader audience.
