MEDAVITA is a world-renowned premium scalp and hair care brand founded in Milan, Italy, in 1963. Guided by the philosophy of "Harmony between Nature and Science," the brand holds proprietary recipes utilizing medicinal plant extracts and provides high-performance hair solutions to salon professionals and customers worldwide.
Successfully drove peak conversion rates by delivering real-time, tailored promotions and detailed product insights to visitors via the Becon platform.
MEDAVITA x Becon — Elevating Premium Customer Experience through AI Curation
Founded in Milan, Italy, in 1963, MEDAVITA is a premium hair care brand recognized globally by salon professionals. Guided by the philosophy of "Harmony between Nature and Science," the brand offers exclusive recipes using medicinal plant extracts. Beyond simple hair management, MEDAVITA provides premium solutions that address the root causes of scalp and hair issues.
Elevating the Offline Customer Experience
The primary goal for MEDAVITA in adopting the Becon AI scalp analysis solution was to "sophisticate the offline customer experience." Salon visitors expect expert care but often feel burdened by excessive product pitches. Furthermore, it was physically challenging for staff to perfectly convey the detailed ingredients and usage for MEDAVITA’s vast product lineup. To fill this "information gap" and provide a refined AI curation service, MEDAVITA integrated Becon’s AI diagnostics.
Strategic Integration of Technology
MEDAVITA strategically placed Becon AI scanners and large tablet PCs along major store paths and product display areas. After checking their condition through objective AI scalp analysis, customers are matched with specific MEDAVITA products tailored to their gender, age, scalp type, concerns, and analysis results, driving seamless purchase conversions.
Key Outcomes and Success Since implementing Becon services, MEDAVITA has achieved tangible results
■ Increased Dwell Time: Average in-store dwell time increased by approximately 20%, as customers felt free to explore product information through digital content without pressure.
■ Higher Conversion Rates: The purchase rate of customers who experienced the Becon service was 15–20% higher than that of general visitors.
■ Premium Branding: MEDAVITA successfully demonstrated a "Premium O2O Marketing" model that maximizes sales efficiency while maintaining brand prestige through technology.
