Be Confident with becon.

Experience the opulent outcomes of the Becon Professional Skin & Scalp Device Pro, a revolutionary blend of beauty and technology. This cutting-edge device provides tailored solutions for hair and skin care, including AI-driven hair loss analysis & Skin analysis, enabling you to exude confidence and reveal your authentic self.

WithBecon is a South Korean beauty healthcare service company backed by Samsung and is a spin-off brand from C Lab.

WithBecon offers specialized care solutions, catering to both B2C and B2B markets.

  • For B2C customers, we offer daily hair care products, such as shampoo and treatments for hair loss, aiming to provide an effective haircare routine.
  • In the B2B sector, we utilize AI technology to provide skin and hair loss analysis through our cutting-edge scanner, which received the CES Innovative Award in 2023.

Our goal is to assist individuals and businesses in curing hair loss by offering tailor-made hair solutions. We aid those troubled by hair loss in discovering the perfect treatment.

Samsung's C-lab brand

Started in July 2019’ at C-Lab, Samsung Electronics' venture program. Through the official spin-off, Becon is founded.

The world's first AI scalp and hair loss analysis solution

  • Experience an in-depth scalp examination using cutting-edge imaging data. Dive into the details of every part, such as the top of your head, for targeted treatments.
  • Examination of Hair Loss Development through Comparison of Healthy and Affected Areas
  • Before & After Analysis Comparison with Previous Analysis Data

We develop artificial intelligence analysis solutions with the best global partners

  • Tabitha Fredrichs

    A Certified Trichologist, she offers educational resources on hair loss tailored for hairstylists, wellness professionals, and medical spas.

  • Kimberly Jenkins

    A licensed cosmetologist, WTS certified trichologist, and Bauman certified hair coach. Since joining Bauman Medical in 2015, she has been offering trichological assessments, educating patients, providing scalp treatments, and guiding on product selection.

  • Astrid Heejung Kim

    President, American Head Spa Association (AHSA)
    Founder, Scavé Premium Scalp Facial & SOOA Korean Head Spa

    A dual-licensed cosmetologist in Korea and California, authored the Head Spa Specialist Certification Manual and founded the first official Korean-style head spa education organization in the U.S. She trains professionals in California, attracting students from across the U.S., Europe, and Central America. Her work bridges Korean scalp care traditions with modern California cosmetology.

  • Laura C. Volpe

    With over 15 years of experience as a Goldwell Master Colorist, she is a certified in Hair Loss Solutions through the U.S. Trichology Institute and the American Medical Certification Association.

  • Dr. Svetlana Rybina

    Dr. Svetlana Rybina, a respected integrative medicine doctor and licensed acupuncturist, blends Western and Eastern practices to provide personalized care tailored to each patient.

  • Suzanne Elkechen

    Suzanne Elkechen, a senior trichologist and educator, brings her deep expertise in hair and scalp health.

  • Carie Blush

    A trichologist pursuing an aesthetics nursing degree to expand her clinical reach, she is dedicated to advanced hair restoration and educating professionals through her platform and The Scalp Society; blending advanced biology, clinical modalities, and multi-therapeutic approaches through mentorship and hosting educational webinars.

Global Case Study

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Company Environment

At our company, our mission is to deliver the ultimate solutions for scalp and skin care, serving both global clients and individual customers.

Our innovative technology revolutionizes the beauty and healthcare industries by extracting valuable insights to enhance personalized care. We are committed to providing tailored services that meet each customer’s unique needs.

With headquarters in South Korea and offices in California, U.S.A., we operate on a global scale—bridging advanced technology, research, and beauty expertise from Asia and North America. This international presence enables us to collaborate closely with diverse markets, ensuring that our innovations meet the highest global standards.

Our company culture is built on a foundation of health, efficiency, and collaboration. We strive to maintain a positive and healthy working environment that encourages:

  • Object-oriented efficiency – focusing on achieving clear, measurable goals through smart, results-driven processes.
  • Responsibility – fostering accountability and integrity in every action we take.
  • Leadership and communication – empowering every team member to lead with confidence and communicate effectively.

Together, we aim to create a workplace that inspires innovation, growth, and well-being for everyone.

Offline Shops in the U.S.

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    California

    Becon AI Power Scanner Offline Experience Zone – Now Open in California!

    📍 Location:
    K-SBC Innovation Center
    801 N Harbor Blvd, Fullerton, CA 92832

    Learn More